Häagen-Dazs Spicy Ice Cream
Häagen-Dazs is looking to launch its first-ever spicy ice cream flavor line.
The main idea behind the concept is to show “How hot can it (the ice cream) be?”
Art Director: Gabriela Armani Passos
Copywriter: Teodora Tavares
This idea is to be executed as a one-off campaign to tease the new line of spicy flavors.