Heineken - 0.0% Chance
Non-alcoholic beer is overlooked because people think they won’t have the same fun.
But, are you sure you’d rather see alcohol consequences?
Heineken 0.0% is showing people that they can have the same fun as everyone drinking alcohol, but without making bad decisions to be regretted.
For a one-night stunt, Heineken will open an afterparty in front of two major nightlife spots, where people who are clearly not overly drunk will be accepted, and no alcohol will be served.
The idea is to keep enjoying the party, now with an exclusive premium experience, since you still have the energy for it.
