Red Bull Clear - Earth Day Launch
Earth Day is all about celebrating our planet’s natural resources.
Red Bull Clear fits perfectly for the occasion!
Red Bull is launching their Clear products, which have only natural ingredients, nothing artificial, but still delivers the same taste and energetic performance.
Using real stunts performed by athletes and blending with copy to reinforce the naturality of both the product and the stunts performed, in which none use artificial components
The Real Time Stunts
Alex Honnold will free-climb the upper section of the Empire State Building, while in Miami Beach, Red Bull pilots will leave messages reinforcing the human-made stunts.
On Earth Day, Red Bull athletes will perform various stunts to reinforce and promote the Red Bull Clear idea.
