Turo - “or Similar”
When you plan a trip, you curate almost everything, so why leave the car out of it?
The challenge is to reposition Turo as the aspirational choice for rental cars.
A brand for travelers who care about the ride as much as the destination.
Turo wants to let people know that they shouldn’t settle for “similar” (often very different lol) options, and that they can drive their pick.